Embroidered and Patched Denim Clothing Research

The 1960s and 1970s were a time of changes in the American society. Gone were the of the 1950s and the youth of the day became focused on the social issues of the country. Self-expression became essential for most young people, and it was often reflected in their clothing. This exhibit shows some examples of this in the embroidered and patched denim clothing worn by people of the 1970s.

Brief History
The fashion of the 1950s was relatively strict and relied heavily on traditional ideas of gendered clothing. Men were expected to wear suits with hats, and women wore long dresses and skirts. With the exception of sub-groups, fashion was not primarily used as a source of self-expression. This is what made the fashion of the next two decades so revolutionary and iconic (Ewing 152). The youth of the 1960s rejected many of the traditional fashion choices of their predecessors.

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Bright colors and groundbreaking ideas dominated this decade, especially in womens clothing. Short skirts, dresses, and various types of pants became fashionable and accepted into the mainstream womens fashion. This decade also marks the beginning of the Hippie movement which was famous for using its clothing for self-expression. The hippie culture emerged in the mid-1960s as a counterculture response to the culture of the previous decade and the political situation of the time. The world was in the midst of the Cold War between the United States and the Eastern Bloc which brought a variety of new issues to the world (Lewis 71).

The proliferation of nuclear weapons threatened the world with a nuclear war as the tension between the nations increased. Hippies opposed the culture that let the world get to this state, as well as civil rights violations, lack of environmental preservation and other negative outcomes of the conservative way of life. Their use of psychedelic drugs was reflected in the bright colors and intricate shapes used in their art and clothing. This culture grew even more in the 1970s due to the increasing opposition to the war in Vietnam and different conservative policies that were enacted at the time (Lewis 175).

The fashion of this sub-group was varied with both earth-tones and psychedelic colors being common on dresses, pants, and shirts. One of the popular materials of the time was denim due to its ability to withstand a lot of outdoor activity which was common for hippies. Denim shirts and denim jeans were worn by both men and women in the sub-culture. They were often customized with embroideries and patches to decorate and at the same time reflect the views of the person.

Hippies had a strong love for the environment and nature which was a common theme of the embroideries. Patterns of flowers, trees, rainbows, and various symbols were often seen on the hippie clothing. These designs were usually hand-crafted, as the in the DIY production. Patches of different materials were used to add color to the blank jeans. The colors would often clash with each other, but it was not seen as a negative.

New and original works were celebrated by the community, and due to its DIY nature, no two outfits were the same. Patches would also have a practical use (Armstrong 82). As mentioned earlier, hippies would often spend time in nature which would cause their clothes to slowly wear out from the activity. When the holes are small, they were not seen as an issue, but when they grew, a patch was used to cover them up and provide structural integrity to the outfit. The clothing of the Hippie culture is highly representative of their beliefs.

Cotton denim blue jeans.
Fig. 1. Cotton denim blue jeans.
This pair of jeans can be seen as both a representation of the popular culture of the time, as well as an example of hippie clothing. The patches on the right of the image feature male and female symbols to express hippie beliefs of sexual liberation, as well as the the anti-war sentiment. The flower represents nature and its beauty. The left side of the image depicts some elements of the popular culture. Playboy was known for publishing countercultural articles, and Mikey Mouse was sometimes used ironically in underground cartoons (Collection).

Denim jeans with patches.
Fig. 2. Denim jeans with patches.
These jeans from 1969 feature images mostly associated with nature. Butterfly patches are seen around the patch representing a tree or brush. Two different patches of moons are seen, both crescent and full. Hippies would often sleep outside which would let them see the night sky more often. The pierced heart patch represents the concept of love that was a common theme in the hippie culture. Stars and rainbows are used as smaller decorations around the bigger patches (Denim: Fashions Frontier).

Jeans with patches and additional decorations.
Fig. 3. Jeans with patches and additional decorations.
This exhibit showcases the creativity that went into the decoration of denim. It combines embroidery that represents a flower and spirituality with beads and glass gems. This design evokes the spirituality of the movement that was inspired by eastern philosophy. Beads and images of flowers create a feeling of a more foreign spirituality, not based on traditional aspects of Christianity that was dominant in America at the time. The fact that only one side is decorated adds a unique touch to the design (Jeans).

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