Fashion Merchandising Research Paper

The model on this picture is wearing a fur trim jacket from Bisou Bisou that has been clearly influenced by the fashion of 20s (the color-matching and comparatively narrow fur collar reaches almost down the waistline). The short silk dress is also reminiscent of Art Deco style, closely associated with womens fashion from 20s. Pearle necklace hangs down loosely, while reaching down almost to the waistline thus, giving models twentieth look a final touch. (Cosmopolitan, 2009, p. 75).

A History of Fashion and Costume
This models dress from Hermes has an undeniable aura of Art Deco style about it it is asymmetric, it conceals models feminine proportions, it implies a great freedom of movement. The color-matching belt strengthens the impression of assymetricity about models appearance, which invokes images of flappers from 20s. The silk scarf, wrapped around models head, radiates a spirit of twentieth unconventionality even further. (Vogue, [Russian edition], 2010 Spring-Summer Collection, p. 5).

A History of Fashion and Costume
There can be very little doubt that this dress from Glambattista Valli has been inspired by fashion from 20s, as it features decorative fringe rather prominently. Just as it is being the case with the dress displayed earlier, its designer had made a point in trying to provide wearer with a complete freedom of movement, which explains the absence of clearly defined waistline in this dress a common feature of womens fashion from twenties. Models shoes also appear to have been inspired by stylistic trends from the same historical era, due to ankle-straps as the foremost element of their design. (Vogue, [Russian edition], 2010 Spring-Summer Collection, p. 17).

A History of Fashion and Costume
On this picture, Vanessa Paradise is shown wearing 2009 dress from Jay Ahr. The fact that this dress is made almost exclusively of decorative fringe invokes strong connotations with the fashion of twenties. Vanessas ear-rings and the massive silver bracelet, worn on her left hand, intensifies the extravagance of her frivolous appearance, which in its turn, points out at designers rather comprehensive understanding of an aesthetic values, associated with a so-called flapper style. (Elle, 2009 [French edition], p. 102).

Period: 1930
A History of Fashion and CostumeA History of Fashion and Costume
The model on this advertisement image from Giorgio Armani emanates a strong spirit of thirties, due to the following: a) Monochromatic homogeneity of her dress and accessories, b) The fact that her dress is being simultaneously tight and long, c) The sheer length of her black suede gloves, d) Tear-shaped design of her beret, e) The strength of her facial makeups expressiveness (to emphasize faces rectangular features). The reason why this picture features only black and white colors is to prompt viewers to establish a connotation between models appearance and black and white movies from thirties. (Vogue, 2009, p. 12).

A History of Fashion and Costume
On this picture, model wears mesh-trim dress from House of Dereon and fox fur stole from Salvatore Ferragamo. The combination of these two items endows model with clearly defined thirtieth charm, which is being strengthened even to a further expect by the fact that her attire includes long gloves, decorated with white pearl beads, and a feather headpiece. Models hairstyle also results in producing strong invocations with thirties it was namely during the course of this historical period that a so-called peroxide blond hairstyle had gained a strong fashionable prominence. (Elle, 2009, p. 167).

A History of Fashion and Costume
Even though the model on this picture looks as if she just came from thirties on a time machine, she is actually wearing items from Christian Dior 2009 Autumn collection. These items include: a black slouch hat (with its height being intentionally hypertrophied), and a matching skirt of the same material, white pearls necklace, and a hand-bag made from black leather. A design of all of these items is being specifically adjusted to invoke 30s-based motifs of female sophistication. (Vogue, 2009 [French edition], p. 125).